Affordable Luxuries

Affordable Luxuries

Everyone's looking for a bit of comfort in the middle of a recession, so retailers should be paying attention to their candy aisle. What's making consumers feel good are affordable luxuries. While shoppers may be forgoing their vacation to the Caribbean, they can afford a $2.50 bar of chocolate. People are having smaller indulgences, said James Field, candy category manager at Heinen's Fine Foods,

Everyone's looking for a bit of comfort in the middle of a recession, so retailers should be paying attention to their candy aisle.

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