Albertsons Stores Enter the Ice Age

Albertsons is one of the first retailers to use a new technology that gives advertisers good reason to warm up to the frozens department. The retailer's Dallas/Fort Worth operating area concluded a three-month advertising program in which an invisible coating was affixed to the inside of 150 freezer doors at 75 stores. Each time a freezer door was opened, the coating produced ads for

BOISE, Idaho — Albertsons is one of the first retailers to use a new technology that gives advertisers good reason to warm up to the frozens department.

The retailer's Dallas/Fort Worth operating area concluded a three-month advertising program in which an invisible coating was affixed to the inside of 150 freezer doors at 75 stores. Each time a freezer door was opened, the coating produced ads for Pictsweet-brand frozen vegetables. The image remained visible for about two minu

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TAGS: Marketing