Americans Spending Less on Groceries

JACKSONVILLE, Fla. Supermarkets need to find ways to meet the shrinking budgets of young and old shoppers, singles and families, according to the latest iteration of Acosta Sales & Marketing's The Why Behind the Buy consumer survey, released today. Despite rising prices, the average American is spending 7% less each month on groceries and $94.60 on a routine trip, compared to $98.70 in 2010. Households

JACKSONVILLE, Fla. — Supermarkets need to find ways to meet the shrinking budgets of young and old shoppers, singles and families, according to the latest iteration of Acosta Sales & Marketing's “The Why Behind the Buy” consumer survey, released today.

Despite rising prices, the average American is spending 7% less each month on groceries and $94.60 on a routine trip, compared to $98.70 in 2010.

Households earning less than $75,000 are reducing budgets 10% or more,

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