A&P Helps Shoppers Beat the Heat

A&P units here hope to turn this summer's dog days into Blue Bunny Days for New York City shoppers. For the second consecutive year, 278 banner stores in the Montvale, N.J.-based chain will participate in an award-winning promotion whereby shoppers are eligible to earn a free 1.75-quart container of Blue Bunny Premium ice cream when the local temperature hits 80 degrees. The Is it a Blue

New York — A&P units here hope to turn this summer's dog days into Blue Bunny Days for New York City shoppers.

For the second consecutive year, 278 banner stores in the Montvale, N.J.-based chain will participate in an award-winning promotion whereby shoppers are eligible to earn a free 1.75-quart container of Blue Bunny Premium ice cream when the local temperature hits 80 degrees.

The “Is it a Blue Bunny Day?” offer will run from July 11 through Aug. 7.

“It

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TAGS: Marketing