A&P Helps Shoppers Beat the Heat

A&P units here hope to turn this summer's dog days into Blue Bunny Days for New York City shoppers. For the second consecutive year, 278 banner stores in the Montvale, N.J.-based chain will participate in an award-winning promotion whereby shoppers are eligible to earn a free 1.75-quart container of Blue Bunny Premium ice cream when the local temperature hits 80 degrees. The Is it a Blue

New York — A&P units here hope to turn this summer's dog days into Blue Bunny Days for New York City shoppers.

Register to view the full article

TAGS: Marketing