A&P Promotes Private Label With Coupons

A&P made its private label even more economical over the holidays by offering 30-cent coupons on select products. Easy Solutions, a corporately published magazine, contained four 30-cent coupons for four holiday-friendly America's Choice products: sour cream, chilled dips, salsa and block cheese. America's Choice cheeses, sour cream, salsa and dips taste as good as the national brands,

MONTVALE, N.J. — A&P made its private label even more economical over the holidays by offering 30-cent coupons on select products.

Easy Solutions, a corporately published magazine, contained four 30-cent coupons for four holiday-friendly America's Choice products: sour cream, chilled dips, salsa and block cheese.

“America's Choice cheeses, sour cream, salsa and dips taste as good as the national brands, but they cost a lot less,” Easy Solutions copy re

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TAGS: Marketing