Attention Grocers: Millennials Require Major Change

NEW YORK — Traditional supermarkets and established CPG brands must overhaul their merchandising strategies to prepare for the generational shift as Millennial shoppers come of age, concludes new research by global investment bank Jeffries and business advisory firm AlixPartners.

The “Trouble in Aisle 5” study indicates that shoppers ages 18 to 31 are 18% less likely to shop at traditional grocery stores and 23% less likely to value food brands

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