Baby Food: Nestlé Nutrition

IN-STORE EXECUTION: Improved aisle navigation concepts. PRODUCT INNOVATION: SmartNourish line and NatureSelect sub-brand. MARKETING/PROMOTION SUPPORT: Gerber Generation ad campaign. IN OCTOBER 2009, when Gerber baby food was included in the government's women, infants and children (WIC) supplemental nutrition program, Nestl did an excellent job managing it with Los Angeles-based Unified Grocers and

  • IN-STORE EXECUTION: Improved aisle navigation concepts.
  • PRODUCT INNOVATION: SmartNourish line and NatureSelect sub-brand.
  • MARKETING/PROMOTION SUPPORT: Gerber Generation ad campaign.

IN OCTOBER 2009, when Gerber baby food was included in the government's women, infants and children (WIC) supplemental nutrition program, Nestlé did an excellent job managing it with Los Angeles-based Unified Grocers and its retailer members, said Uni

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