Bashas' Considers Text Test's Next Step

After a successful test of a mobile club through which exclusive offers for free products were distributed via text message, Bashas' here is considering whether to move forward with the program. The campaign generated a highly motivated database of customers, strong redemption rates and a solid return on investment, Kristy Nied, spokeswoman for the chain, told SN. During an eight-week

CHANDLER, Ariz. — After a successful test of a mobile club through which exclusive offers for free products were distributed via text message, Bashas' here is considering whether to move forward with the program.

“The campaign generated a highly motivated database of customers, strong redemption rates and a solid return on investment,” Kristy Nied, spokeswoman for the chain, told SN.

During an eight-week period beginning June 23, shoppers who enrolled in the club

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TAGS: Marketing