Beauty School: Posh private labels

Beauty School: Posh private labels

Store brand beauty products vie for premium positioning with formulations that mirror department store offerings

Oleosomes. Cationic chemistries. Grape stem cell technologies.

Such cutting-edge ingredients can be found in many of the latest private label products to hit supermarket health and beauty aisles.

They also boast artful packaging and masterful marketing campaigns that effectively align them with some of the most premium products on the market, including department store brands.

H-E-B, San Antonio, recently expanded

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