- MARKETING/PROMOTION SUPPORT: Sponsorships of the NFL and the 2010 FIFA World Cup.
- PRODUCT INNOVATION: Sample packs with flighting sheets.
- SUSTAINABILITY: New efficiency goals.
CATERING TO BEER enthusiasts who like variety, Anheuser-Busch's Michelob Brewing Co. launched the Michelob Brewing Co. Spring/Summer Sampler Pack.
Following on the heels of a 2009 sampler pack, the 2010 pack added a new beer to the mix: Michelob Gin