Beer Bash: Supermarkets Lead Sales

Supermarkets are the top retail channel for purchasing beer (56%), followed by liquor stores (44%) and convenience stores (29%), according to research firm Mintel International. Among other findings of a Mintel survey on domestic beer purchasing habits: 84% of respondents say they usually know the beer they are going to purchase before going to a store. 83% pick a retail channel because of

CHICAGO — Supermarkets are the top retail channel for purchasing beer (56%), followed by liquor stores (44%) and convenience stores (29%), according to research firm Mintel International.

Among other findings of a Mintel survey on domestic beer purchasing habits:

  • 84% of respondents say they usually know the beer they are going to purchase before going to a store.

  • 83% pick a retail channel because of the availability of brands they like.

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