Beer Garden

Domestic beers dominate sales and retail space, but retailers are increasingly saying cheers to imports and crafts, as well as innovative new products like gluten-free and organic brews. Such efforts come at a time when wine and spirits sales are rising at the expense of beer. While the overall beer category grew 2.7% to $8.2 billion in food stores for the 52 weeks ending May 20, domestic premium

Domestic beers dominate sales and retail space, but retailers are increasingly saying cheers to imports and crafts, as well as innovative new products like gluten-free and organic brews.

Such efforts come at a time when wine and spirits sales are rising at the expense of beer.

While the overall beer category grew 2.7% to $8.2 billion in food stores for the 52 weeks ending May 20, domestic premium beer (priced about $17 per case) slipped 0.7% to $3.6 billion and domestic sub-pr

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TAGS: Marketing