Beer Sales: The Importance of Imports

Imported beer drinkers are slightly less likely (80%) to know the kind of beer they are going to buy before going to a store, compared to those who drink domestic beer (85%), according to a Mintel International survey on imported beer. Conversely, imported beer drinkers are more likely to pick a store based on the availability of wide selections of beer (62%, vs. 53% for domestic beer drinkers).

CHICAGO — Imported beer drinkers are slightly less likely (80%) to know the kind of beer they are going to buy before going to a store, compared to those who drink domestic beer (85%), according to a Mintel International survey on imported beer.

Conversely, imported beer drinkers are more likely to pick a store based on the availability of wide selections of beer (62%, vs. 53% for domestic beer drinkers).

Meanwhile, women are about half (18%) as likely as men (35%) to drink im

Register to view the full article