Best Thing Since Sliced Bread

The three most important qualities to bread shoppers are made from whole grains, texture of the bread and bread is on sale, according to research from Mintel, Chicago. So as consumers participate in economy-inspired trends like brown-bagging lunches and preparing meals that incorporate the staple, marketers are buttering their bread with innovations that incorporate all three. They're hitting the

The three most important qualities to bread shoppers are “made from whole grains,” “texture of the bread” and “bread is on sale,” according to research from Mintel, Chicago.

So as consumers participate in economy-inspired trends like brown-bagging lunches and preparing meals that incorporate the staple, marketers are buttering th

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