A Better Bowl

A Better Bowl

Cereals packed with simple, healthful ingredients like whole grains, fiber, calcium and omega-3s are pouring onto supermarket shelves, and consumers are scooping them up.

Cereals packed with simple, healthful ingredients like whole grains, fiber, calcium and omega-3s are pouring onto supermarket shelves, and consumers are scooping them up.

Between concerns over childhood obesity and heightened awareness of the value of high fiber, breakfast's sugar levels are dropping, consumers' waistlines are shrinking and good-for-you breakfast food sales are expanding.

“Our healthy cereal category is growing at about twice the rate of

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