Big Heart Pet Brands: 2014 Supplier Leadership Award winner for Product Innovation

Big Heart Pet Brands: 2014 Supplier Leadership Award winner for Product Innovation

Game-changing product innovation at Big Heart Pet Brands starts with thinking about the impossible, Geoff Tanner, VP of pet snacks, told SN. What if we could do this?

After extensive consumer research, the company came up with two “what ifs” that ultimately led to two wildly successful products: Meow Mix Tender Centers, which debuted in 2012, and Milk-Bone Brushing Chews, launched in March 2014.

Cat owners told Big Heart that their cats preferred the taste of wet

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