Big Y Introduces Baby Club

SPRINGFIELD, Mass.Big Y Foods has launched Baby Y — a loyalty program for parents.

The free club offers incentives such as earning a Big Y Express Savings Club gold coin with the purchase of $50 worth of specially marked baby products. Eligible items are identified with purple tags with the Baby Y logo. Gold coins can be redeemed for discounts in-store, savings on gas and offers in the community.

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