Big Y Links Its Brands To Fuel Savings

Despite rising petroleum prices, a gas tank fill-up will soon be a lot more affordable for more than 1,000 Big Y consumers. The retailer's $100,000 Fabulous Fuel Giveaway will award a grand prize of $2,500 worth of home heating fuel, and another for $2,500 worth of gasoline. An additional 200 people will get $250 for fuel, while 1,000 will get $50 worth of gasoline. Shoppers are

SPRINGFIELD, Mass. — Despite rising petroleum prices, a gas tank fill-up will soon be a lot more affordable for more than 1,000 Big Y consumers.

The retailer's “$100,000 Fabulous Fuel Giveaway” will award a grand prize of $2,500 worth of home heating fuel, and another for $2,500 worth of gasoline. An additional 200 people will get $250 for fuel, while 1,000 will get $50 worth of gasoline.

Shoppers are automatically entered each time they purchase any five Big Y private-

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TAGS: Marketing