Bleak Coffee

Dollar sales of coffee have been growing in the U.S. for the past five years, but the growth has been driven by inflation.

Bleak Coffee

Dollar sales of coffee have been growing in the U.S. for the past five years, but the growth has been driven by inflation. While coffee sales from 2002 through 2007 grew 36% to $6.5 billion, the volume of coffee sold in the U.S. declined 9% for the same period to 60 million pounds, according to Mintel's 2007 Coffee report.

David Morris, a senior research analyst at Mintel, Chicago, said that without price hikes, which have amounted to almost 30% since 2002, “

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