Bloggers Dish at ShopRite's Potluck

KEASBEY, N.J. — Wakefern Food Corp.'s ShopRite has recruited bloggers to write about its store brands. About a dozen food and mom bloggers are part of Potluck, ShopRite's new online blog. Located at blog.shoprite.com, Potluck includes recipes, reviews and cooking demonstrations all featuring private-label products. ShopRite doesn't pay the bloggers, but sends them samples each month. It selected one

KEASBEY, N.J. — Wakefern Food Corp.'s ShopRite has recruited bloggers to write about its store brands.

About a dozen food and mom bloggers are part of Potluck, ShopRite's new online blog. Located at blog.shoprite.com, Potluck includes recipes, reviews and cooking demonstrations — all featuring private-label products.

ShopRite doesn't pay

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TAGS: Marketing