Boundless Energy

Boundless Energy

Buzz-enducing beverages present lucrative opportunities for supermarkets. But for many retailers, the energy drink deluge is amounting to caffeine overload. We are bombarded with new energy drinks all the time, and only a few of them are surviving, said Tom Winter, grocery director for Dorothy Lane Market, Springboro, Ohio. We barely have room for the top sellers like Red Bull or Monster. A few years

Buzz-enducing beverages present lucrative opportunities for supermarkets. But for many retailers, the energy drink deluge is amounting to caffeine overload.

“We are bombarded with new energy drinks all the time, and only a few of them are surviving,” said Tom Winter, grocery director for Dorothy Lane Market, Springboro, Ohio.

“We barely have room for the top sellers like Red Bull or Monster. A few

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TAGS: Marketing