Brand Demand

FROM SOUP TO NUTS AND BEYOND, natural and organic private-label products continue to make healthy gains in Center Store. New SKUs are constantly arriving on shelves, and established lines are enjoying wider distribution. There are a number of factors contributing to this growth, not the least of which is economic. According to Nielsen, private-label organic sales have increased 20% to 25% each year

FROM SOUP TO NUTS AND BEYOND, natural and organic private-label products continue to make healthy gains in Center Store. New SKUs are constantly arriving on shelves, and established lines are enjoying wider distribution.

There are a number of factors contributing to this growth, not the least of which is economic. According to Nielsen, private-label organic sales have increased 20% to 25% each year for the past five years. During the 52 weeks ending Sept. 6, 2008, they were up 23%. Wh

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