Brand Swap

There was a lot of talk last year about how the recession could affect private-label sales. Sure, it would lead more people to buy it. But would they stick with it when the economy improved? Turns out, most will, according to a new Private Label Manufacturers Association study conducted by GfK/Roper for publication in Supermarket News. (See story beginning on Page 48.) The survey shows that the economic

There was a lot of talk last year about how the recession could affect private-label sales.

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