Breakfast Bounty

Despite years of maturity, the cereal category hasn't lost its crunch. Even as commodity inflation and subsequent price spikes threatened to soggy sales volume, the category's value positioning relative to other morning options stayed intact, with 29% of eaters consuming cereal because it offers a better value than other breakfast options, according to a Mintel poll. The Chicago-based researcher reports

Despite years of maturity, the cereal category hasn't lost its crunch.

Even as commodity inflation and subsequent price spikes threatened to soggy sales volume, the category's value positioning — relative to other morning options — stayed intact, with 29% of eaters consuming cereal because it offers a better valu

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