The Breakfast Club

The Breakfast Club

The cereal category gets a boost from new products, aggressive pricing, increased ad activity and more endcap merchandising

At a time when breakfast is still considered the most important meal of the day, retailers and manufacturers are working to keep cereal a popular choice on the morning menu.

Nostalgic brand relaunches, healthful product revamps and convenience centered packaging innovations are among the tactics being used.

Meanwhile, savvy supermarkets are helping strengthen sales by stocking cereal on endcaps, offering special sales and cross-merchandising.

Category mana

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Contact: Desiree Torres [email protected]

TAGS: Marketing
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