Brookshire Joins NASCAR ‘Chase’

Brookshire Grocery Co. has kicked off its first NASCAR promotion, featuring a sweepstakes, display contest and discounted products from Coca-Cola, Kraft Foods and others. Each store has two high-traffic, endcap displays that hold 25 participating brands, including Coca-Cola, Powerade, Ritz, Oreo, Hellman's, Ragu, Lipton, and Snickers. The five-week Chase for the Savings promotion which

TYLER, Texas — Brookshire Grocery Co. has kicked off its first NASCAR promotion, featuring a sweepstakes, display contest and discounted products from Coca-Cola, Kraft Foods and others.

Each store has two high-traffic, endcap displays that hold 25 participating brands, including Coca-Cola, Powerade, Ritz, Oreo, Hellman's, Ragu, Lipton, and Snickers.

The five-week “Chase for the Savings” promotion — which kicked off Wednesday in all 125 Brookshire stores in Texas, Arkans

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TAGS: Marketing