Bulking Up: Shoppers Buying More in Bulk

When the going gets tough, the tough buy bulk. Consumers bypass the boxes in Center Store in favor of exact amounts available at supermarket bulk-food displays. With a move toward what's healthy for you, we have seen our entire healthy snack category grow, said Vivian King, director of public affairs for Roundy's Supermarkets, Milwaukee. Granolas are very popular now because they are healthy and quick

When the going gets tough, the tough buy bulk. Consumers bypass the boxes in Center Store in favor of exact amounts available at supermarket bulk-food displays.

“With a move toward what's healthy for you, we have seen our entire healthy snack category grow,” said Vivian King, director of public affairs for Roundy's Supermarkets, Milwaukee. “Granolas are very popular now because they are healthy and quick snacks.”

Bulk foods are growing into mainstream, and variety is expanding

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