Buying on a Budget

After falling to their lowest volume point in more than 10 years in 2008, carbonated beverages bubbled back to the top dollar spot of all supermarket categories during the 52 weeks ending June 14. Working in these drinks' favor was their low cost relative to other beverages, industry observers note. Limited discretionary income likewise fueled budget-conscious spending in other grocery categories

After falling to their lowest volume point in more than 10 years in 2008, carbonated beverages bubbled back to the top dollar spot of all supermarket categories during the 52 weeks ending June 14. Working in these drinks' favor was their low cost relative to other beverages, industry observers note. Limited discretionary income likewise fueled budget-conscious spending in other grocery categories during the past year. Shoppers bought cases of beer rather than six-packs, multi-serve frozen

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