Campbell's E-Labels Branch Out

After running exclusively at Kroger for the last 18 months, Campbell Soup Co.'s new electronic school rewards program is in full swing at ShopRite and soft launch at Safeway. E-Labels for Education (eLFE) is an electronic version of Campbell's Labels for Education, which awards points for qualifying product purchases. Points can be redeemed for school items like books, microscopes, musical

KEASBEY, N.J. — After running exclusively at Kroger for the last 18 months, Campbell Soup Co.'s new electronic school rewards program is in full swing at ShopRite and soft launch at Safeway.

E-Labels for Education (eLFE) is an electronic version of “Campbell's Labels for Education,” which awards points for qualifying product purchases. Points can be redeemed for school items like books, microscopes, musical instruments and athletic equipment.

Under the traditional redem

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