Can cereal return to morning glory?

Can cereal return to morning glory?

Retailers rethink the cold cereal category, while some analysts see potential for a comeback

With fewer Americans waking up to a bowl of cold cereal, retailers and manufacturers are waking up to the new reality in the category.

Ongoing sales pressure is forcing changes at both the store and supplier levels as consumers seek out fresher and more portable breakfast items. Cereal companies have been fighting back with new formulations and flavors, and the leaders of some of the biggest cereal makers have recently expressed optimism about the category.

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Contact: Desiree Torres [email protected]

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