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The Wine Group’s Flip Flop brand is selling well in Kroger stores.

Canned wine pops with younger shoppers

Convenience, craft beer help drive trend

The prospect of wine from a can might have seemed unimaginable a generation ago, but there’s no denying the category is popping today.

Reds, whites and roses in cans have been showing up and flying off supermarket shelves in increasing volumes for several years now, sources say. And while still accounting for only a drop in the overall wine bucket, their connection with new users and their greater versatility is giving confidence to suppliers and retailers that the trend has a s

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Contact: Desiree Torres [email protected]

TAGS: Beverage
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