Catalina's Color Coupons Yield 30% Higher Redemption Rate

ST. PETERSBURG, Fla. - Catalina Marketing here announced yesterday that the company's color POS coupons are delivering 30% higher redemption rates than its traditional black-and-white coupons, according to recent research. Catalina began replacing black-and-white coupon printers earlier this year.

ST. PETERSBURG, Fla. - Catalina Marketing here announced yesterday that the company‘s color POS coupons are delivering 30% higher redemption rates than its traditional black-and-white coupons, according to recent research. Catalina began replacing black-and-white coupon printers earlier this year. The research, conducted over a four-month period, compared the redemption rates of coupons from more than 100 different targeted offers printed in both color and black and white. The research was co

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TAGS: Marketing