Category Guide: Taste innovations in center store

Category Guide: Taste innovations in center store

Functional beverages posted the most substantial growth. Energy drinks lead the pack at 9.8%, followed bottle water, sports drinks, wine, spirits, beer and coffee.

Flavor innovations, craft beverages and products that pack a nutritional punch spurred sales in key center store and nonfood categories across a multi-outlet geography including supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains tracked by IRI, during the year that ended in mid-June.

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