Category Management: Kraft Foods

Category Management: Kraft Foods

Retailers have plenty of opportunity to choose from in selling the many brands of Kraft Foods. The packaged goods and confectionery company counts among its iconic brands Oscar Mayer, Nabisco, Cadbury, Maxwell House, Philadelphia, Tang and others.

• A leader in looking at new and existing products from multiple attitudes.
• Leverages authorized Center Store products in numerous total-store promotions.
• Sharpened digital capabilities link a retailer's promotional calendar to specific Kraft recipes and serving ideas.

Retailers have plenty of opportunity to choose from in selling the many brands of Kraft Foods. The packaged goods and confectionery company counts among its iconic b

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TAGS: SN Awards