Category Trends: Home Base in Center Store

Category Trends: Home Base in Center Store

Beverage categories are among the fastest growing in the center aisles. Beverage stars include beer, wine, premixed cocktails/coolers, energy drinks — and single-serve coffee pods.

Judging by sales in the 20 highest-volume and fastest-growth Center Store categories, the 52 weeks ending June 10, 2012, could be coined The Year of the Beverage.

Beer (2.6%), wine (5.3%) and premixed cocktails/coolers (25.9%) were among the supermarket standouts at a time when 36% of consumers said they socialize with friends more often at home so as not to incur the costs of going out, according to SymphonyIRI’s MarketPulse Survey.

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