Cause Marketing: Sara Lee and Procter & Gamble

Cause Marketing: Sara Lee and Procter & Gamble

Hy-Vee partnered with Procter & Gamble and Sara Lee in the SMART Points program, which ran from September through November last year and has been renewed again for 2012. SMART Points allows customers to vote for their favorite schools in an effort to win prizes for those schools and for students.

• The SMART Points initiative with Hy-Vee tied product sales with improving education.
• Additional points were awarded to participants who purchased products from both Sara Lee and P&G.
• Sponsors invested in schools and students in under served communities.

Technology is often one of the first items to be cut from school budgets during economic downturns, and the recent recession was no exception. As a retailer prid

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