Cause Marketing: Sara Lee and Procter & Gamble

Cause Marketing: Sara Lee and Procter & Gamble

Hy-Vee partnered with Procter & Gamble and Sara Lee in the SMART Points program, which ran from September through November last year and has been renewed again for 2012. SMART Points allows customers to vote for their favorite schools in an effort to win prizes for those schools and for students.

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