Off Center: Retailers revitalize the center aisles

Off Center: Retailers revitalize the center aisles

Retailer respondents to SN’s 11th annual Survey of Center Store Performance weigh in on their efforts to enliven center store sales

Food retailers are more frequently rationalizing SKUs, enhancing perimeter departments and experimenting with aisle layouts and cross-department merchandising to boost sales of center store products, report retailers polled for SN’s 11th annual Survey of Center Store Performance, conducted online May 1-19.

New product innovation was the revitalization strategy most frequently cited by retailers (70.9%), followed by merchandising shelf-stable products with complementary fr

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