Center Store 2009 Category Excellence Award Winners

Private labels continue to grow category share, often at the expense of national brands. But that's not stopped the CPG companies recognized in SN's 2009 Category Excellence Award issue from working with their retailer partners on mutually beneficial strategies. Many of the manufacturers recognized in the following pages are either including non-competitive store-brands in their promotions, or likewise

Private labels continue to grow category share, often at the expense of national brands. But that's not stopped the CPG companies recognized in SN's 2009 Category Excellence Award issue from working with their retailer partners on mutually beneficial strategies. Many of the manufacturers recognized in the following pages are either including non-competitive store-brands in their promotions, or likewise putting competitive interests aside to work with other CPG companies to enhance retailer

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