Center Store Categories Are Power Packed

Center Store Categories Are Power Packed

Energy drinks, coffee and snacks are among center aisle leaders, while cold cereal and cigarettes declined

The food and beverages that help Americans make it through the day most efficiently posted gains during the 52 weeks that ended June 16, 2013.

Take, for instance, caffeinated beverages. Riding the success of single-serve  coffee pods, coffee sales climbed 7.4% across a multi-outlet geography that includes supermarkets, drug stores, mass merchants (including Wal-Mart Stores), military commissaries and select dollar and club chains. Energy drinks likewise improved their sales stam

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