Center store is not dying — it's evolving

Center store is not dying — it's evolving

Retailers, responding to competitive pressures, have used perimeter departments to enhance the shopping experience and to differentiate their banner in a crowded marketplace. While the perimeter was useful for branding and driving store traffic, it was seldom profitable once all related costs were properly allocated. However, profits earned in center store more than compensated for these losses. In fact center-store delivers over 73% of a typical store’s true profit, according to the

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