- STRENGTH OF BRANDS AND ASSORTMENT: Big G cereals grew 4% in Q1, building on year-ago sales, up 9%.
- SHOPPER INSIGHTS: National Retail Organization works on store-specific merchandising strategies.
- SUPPLY CHAIN EFFICIENCIES: Holistic Margin Management reduces waste across its operations.
CEREAL SALES have increased $1 billion over the past four years thanks in part to General Mills. Net sales for Big G cereals grew 4% in the first