Cereal: General Mills

STRENGTH OF BRANDS AND ASSORTMENT: Big G cereals grew 4% in Q1, building on year-ago sales, up 9%. SHOPPER INSIGHTS: National Retail Organization works on store-specific merchandising strategies. SUPPLY CHAIN EFFICIENCIES: Holistic Margin Management reduces waste across its operations. CEREAL SALES have increased $1 billion over the past four years thanks in part to General Mills. Net sales for Big

  • STRENGTH OF BRANDS AND ASSORTMENT: Big G cereals grew 4% in Q1, building on year-ago sales, up 9%.
  • SHOPPER INSIGHTS: National Retail Organization works on store-specific merchandising strategies.
  • SUPPLY CHAIN EFFICIENCIES: Holistic Margin Management reduces waste across its operations.

CEREAL SALES have increased $1 billion over the past four years thanks in part to General Mills. Net sales for Big G cereals grew 4% in the first

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