Cereal Thrillers: Roundy's Celebrates the Packers

Though corporate-brand marketers are making inroads with value-conscious cereal consumers, inciting trial amongst the 48% who buy the same cereal over and over again is a bit more tricky. Minneapolis-based Roundy's is attempting to tap members of this market by hanging its store-brand hat on more than just price. As part of the Green Bay Packer's 90th anniversary celebration, the retailer has renamed

Though corporate-brand marketers are making inroads with value-conscious cereal consumers, inciting trial amongst the 48% who buy the same cereal over and over again is a bit more tricky.

Minneapolis-based Roundy's is attempting to tap members of this market by hanging its store-brand hat on more than just price.

As part of the Green Bay Packer's 90th anniversary celebration, the retailer has renamed its H

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