Chains Roll Out Eating Right Line

It may have started out as a Safeway private label, but Eating Right is now standing on its own outside the company as Big Y readies for the second phase of a rollout, and as Price Chopper, Hy-Vee and others start offering the line. Big Y was the first retailer outside Safeway to start offering the brand when it rolled out 64 items in December. Current offerings include frozens,

SPRINGFIELD, Conn. — It may have started out as a Safeway private label, but Eating Right is now standing on its own outside the company as Big Y readies for the second phase of a rollout, and as Price Chopper, Hy-Vee and others start offering the line.

Register to view the full article