Chains Think Pink in October

Grocery aisles have taken on a familiar shade of pink as retailers commemorate another National Breast Cancer Awareness month. But unlike in years past where fund-raising efforts were limited to donations tied to purchases of participating products, chains have adopted new ways to get behind the cause many of which demonstrate their year-round commitment to fighting the disease

PLEASANTON, Calif. — Grocery aisles have taken on a familiar shade of pink as retailers commemorate another National Breast Cancer Awareness month.

But unlike in years past where fund-raising efforts were limited to donations tied to purchases of participating products, chains have adopted new ways to get behind the cause — many of which demonstrate their year-round commitment to fighting the disease that strikes one in eight women.

Safeway, for instance, is giving away

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