Change Is Brewing in Single-Serve Beverages

Change Is Brewing in Single-Serve Beverages

The single-cup beverage market has been a boon to retailers, but an influx of new formats and beverage types will necessitate change at the shelf

The battle for share of the lucrative at-home brewing market is heating up faster than your morning cup of joe.

Amidst patent expirations, private-label introductions and innovations with milk-based pods and cold beverage types, the grocery category that was nonexistent just six years ago has evolved into a caffeine-infused free-for-all.

Sales of single-cup coffee have more than doubled in food, drug and mass outlets during the 52 weeks ending July 8, 2012, accord

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