Cheerios Adds 5 Million Books to Cereal Boxes

Cheerios kicked off its sixth annual Spoonfuls of Stories program yesterday as part of National Children’s Book Week, which runs through Sunday.

MINNEAPOLIS — Cheerios kicked off its sixth annual Spoonfuls of Stories program yesterday as part of National Children’s Book Week, which runs through Sunday. Five million children’s books have been placed inside boxes of the Cheerios cereal as part of the program. This year’s book offerings are published by Simon & Schuster and include “The New Girl and Me” by Jacqui Robbins for ages 4-7 and printed in English and Spanish; “Everybody Needs a Rock by Byrd Baylor” for ages 4-8; “Things Tha

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