The gum category hasn't lost its flavor.
Improved packaging, functional benefits and taste innovations are helping the chewable treat pop out to shoppers in the candy aisle.
“It's difficult to grow sales in a mature market, so manufacturers need a great deal of innovation,” acknowledged David Morris, research director of food and beverage for Mintel International, Chicago.
Suppliers' gumption is paying off.
Sales of gum rose 10.2% during the 52 weeks ending Mar