CHILL FACTORS

Controlled portions of better-for-you ice cream and frozen novelties may help firm up softening sales this summer. Anything that is low-calorie, low-fat, no-fat or sugar-free is a big thing, and every major manufacturer has introduced products that fit these descriptions, said Skip Shaw, executive vice president and chief operating officer for the National Frozen & Refrigerated Foods Association,

Controlled portions of better-for-you ice cream and frozen novelties may help firm up softening sales this summer.

“Anything that is low-calorie, low-fat, no-fat or sugar-free is a big thing, and every major manufacturer has introduced products that fit these descriptions,” said Skip Shaw, executive vice president and chief operating officer for the National Frozen & Refrigerated Foods Association, Harrisburg, Pa. “One hundred seems to be the magic number when it comes to calories

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