Coca-Cola: 2014 Supplier Leadership Award winner for Integrated Marketing

Coca-Cola: 2014 Supplier Leadership Award winner for Integrated Marketing

Coca-Cola’s Share a Coke campaign roared into the U.S. this summer with distinct branding, aggressive social media outreach and related events around the country.

Share a Coke was intended to capture the interest of younger consumers. In fact, Coca-Cola was able to align with the most basic identity of this group — their names. The company replaced the logo on 20-ounce bottles with popular names of Millennials and teenagers. The Coca-Cola, Diet Coke and Coke Zero brands were all i

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Contact: Desiree Torres [email protected]

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