Coffee Conversions

Coffee Conversions

Daily consumption of gourmet coffee beverages has jumped to an all-time high, with 17% of the overall adult population partaking, according to the findings of the New York-based National Coffee Association's 2008 National Coffee Drinking Trends survey. The unprecedented popularity of premium coffee comes at an unlikely time, when consumers are scaling back on their away-from-home eating purchases.

Daily consumption of gourmet coffee beverages has jumped to an all-time high, with 17% of the overall adult population partaking, according to the findings of the New York-based National Coffee Association's 2008 National Coffee Drinking Trends survey.

The unprecedented popularity of premium coffee comes at an unlikely time, when consumers are scaling back on their away-from-home eating purchases.

Most penny-pinchers' $4-a-day java fix has been first on the chopping block. The

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